About me

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Minimised simplicity

I love simplicity

I’m interested in how marketing actually works — why people choose certain brands, how ideas spread, and what makes marketing effective beyond the usual formulas and buzzwords.

My background is in academic writing, which means I’m naturally inclined to research, question assumptions, and go deeper into ideas. I’m trying to bring some of that rigour here without turning every blog post into an academic paper.

This site is partly a place to learn in public.

I’m not an expert on everything I write about, and I don’t intend to pretend otherwise. Instead, I use the blog to explore ideas, read widely, test what I think I know, and work out better ways of understanding marketing.

Some posts will be things I’ve become fairly confident about. Others will be me working through a question I’m still trying to answer.

The goal isn’t to have the final word. It’s to develop better ways of thinking — and hopefully share something useful along the way.

If you’re interested in marketing, ideas, and the process of figuring things out, you’re welcome to follow along.